Following their announcement of their Headline Sponsorship at the Nottingham Post Sports Awards, The Alternative Adviser has taken their support a stage further and getting behind one of the 15 award categories.
The business, who provide clear and honest financial advice to clients, is championing our region’s greatest sportsmen by sponsoring the Sportsman of the Year Award – a category dedicated to professional males competing at the highest level.
Anthony Clark, The Alternative Adviser Managing Director explained why they were keen to embrace this particular award.
“I’m keen to support the sporting community, particularly because sport and exercise closely correlates to improved health and wellbeing.
“To excel in anything in life, particularly sport, is remarkably challenging. Endeavouring to be the best requires ultimate commitment.
“Therefore, being recognised as sportsman of the year is not only a personal achievement, but also an achievement of the entire support team who are behind the scenes. Much like business, great success cannot be achieved without vital help and support from others along the way.”
Last year’s winning sportsman was Nottingham-born squash player Declan James, 26, who competes for England in the racket sport.
During the evening he was praised for his medal wins and undying passion for the sport. And since his victory at last year’s awards ceremony has gone on to complete the PSA World Tour as England’s No.1 ranked player and 16th in the world.
While the decision for this year’s winner won’t be confirmed until the night and one which is being made by an external board of judges, Mr Clark still has a clear idea of what the successful candidate looks like within this category.
“There’s no doubt that a determination to succeed, a commitment to improve and an unwavering belief in themselves is what we expect the winning sportsman.
“If previous award winners – such as Declan James – is anything to go by, then we can expect to see a self-made athlete with demonstrable talent and a future in sport that will live long.”
The Nottingham Post Sports Awards will be returning to the East Midlands Conference Centre on Thursday 31 October.